It might not be the biggest acquisition in Indian history, at least, in terms of the total value of the deal, but it is one of the high profile deals. When TATA bought Chorus the world just threw an ephimeral, momentary glance. Not many in the west know enough about TATA to have an opinion about it, and they still don't have a great perception of Indian brands, which means that they can't think highly of TATA owning Jaguar
Checkout Chrysler 300 accessoriesBut TATA's brand value is going to escalate if the Jaguar/Land Rover deal goes through with Ford. So questioning TATA's brand appeal makes little sense as the whole idea of such an acquisition is to get TATA global recognition. Both the businesses aren't loss making ventures, so it will only benefit TATA.
